AFYAA has further expanded its product line
with the introduction of two new products, namely AFYAA Sahiyya and AFYAA Aratox, to provide consumers with comprehensive health benefits and improve the quality of health.
Both functional foods have been carefully formulated according to scientific procedures with different functions and benefits, and have been proven to help improve our overall health. AFYAA Sahiyya has the function of improving blood circulation, while AFYAA Aratox can improve intestinal health by detoxifying harmful substances in the body.
Founder of AFYAA, Dato’ Dr. Sheikh Muszaphar Shukor, emphatically said, “The distinctiveness of AFYAA products is not only evident in the brand’s image, which is built locally in Malaysia. The ingredients used are also world-class from modern Eastern and Western countries as part of our creative innovation to reliably enhance the functions of these products based on science.
Apart from that, each and every formulation of AFYAA products complies with ethical safety codes and has been adapted to local consumers so that their health benefits are not compromised. As the trend of health consciousness is becoming more popular among Malaysian consumers, AFYAA products have also been specially modified and given a taste that is consumer-friendly and enjoyable
“AFYAA’s existence in the functional food industry is not always just about making health products. Our endeavour goes beyond health to make AFYAA a regular routine for every consumer with Halal as the main pillar. Apart from health, we value Halal as it is one of the obligations for all consumers who observe Islamic principles. Halal is universal by nature and must be practised by all people, because the importance lies in its concept that emphasises hygiene and trust when we want to consume something. This is AFYAA,” said Dr. Sheikh Muszaphar.
The halal concept is further aligned with science. Therefore, the AFYAA brand is strengthened by the appointment of a cardiologist and medical advisor, Dr. Haizal Haron Kamar, who will help shape the direction of this functional food company. His presence will grow AFYAA’s market locally and internationally as he shares knowledge of health and science with his medical expertise.
“Dr. Haizal is a cardiology expert who has been appointed as a consultant at AFYAA. AFYAA is developed comprehensively and dynamically, which is based on science and halal to achieve ultimate balance. The most important thing is that AFYAA will never stop striving to establish itself as an industry player that highlights the quality of the brand in every way,” said Dr. Sheikh Muszaphar.
As the founder of AFYAA, Dr. Sheikh Muszaphar reminded each and every one of us to always take care of the health we have now for the sake of our future. “I hope we all never get tired of maintaining our health in the best possible way because it is the best thing we have been given in life. Please remember that health will stay by our side if we are wise and play the role of maintaining its quality.”